Make Your Business Work For You, Not Against You.

As a trusted business professional for over 20 years, I know you want your business to reach its full potential. To do that, you need a proven Business Made Simple coaching framework and StoryBrand marketing process that eliminates the friction points and gets results.


Joshua J. Claflin

Certified Business Made Simple Coach and StoryBrand Guide

I believe every business has the potential to be better, and you shouldn’t have to unknowingly waste time and money on things that become detrimental to its success. That’s why you need a business coach that helps you get focused, save time, and grow more profitably. For the past 20 years, I’ve helped entrepreneurs and business professionals in tech, healthcare, fitness, outdoor, hospitality, ministry, financial, and legal build their business with confidence.

Ten ways I’ll help your business generate more revenue:

  • Launch a powerful communication campaign
  • Develop a daily planner that keeps you on task
  • Streamline your mission statement
  • Clarify your message so customers listen
  • Help you run an effective execution plan
  • Tighten up your finances so you stay profitable
  • Create a life plan that gives you a purpose
  • Build a sales funnel that makes you money while you sleep
  • Become a value-driven professional
  • Implement a sales framework that positions the customer as the hero
  • Help you stay on track (accountability)
Nashville Business Coach and StoryBrand Guide

Personal background: 

  • 20+ years of Business and Marketing Experience
  • Grown Multiple Businesses to Million+ in Revenue
  • Married, Two Kids
  • University of Wyoming Alumni (1999)
    • Varsity Swim Team (I.M. and Fly)
    • Pi Kappa Alpha Fraternity Alumni (SMC)
  • Ironman (140.6) 3x 70.3 Triathlon Finisher
  • Voracious Reader and Writer
  • Hobbies: Triathlon, Running, Shooting Sports, and Sailing


“Josh was the first person I met with when I first started my company 11 years ago. I can’t put in words how valuable he has been to me and my team over the years. He helped us name our products (including him coming up with the name Momentum Weight Loss System that we eventually sold the trademark to Weight Watchers for $250,000) and helped us land a partnership with the 4th largest US insurance company. He flat out over-delivers in every way! Without Josh my company would be a shadow of itself. To call him brilliant, valuable and a tremendous resource would be an understatement.”

— CEO, Breakthrough Health Solutions

Nashville Business Coach Story Brand Guide
StoryBrand Hubspot Solutions Partner