Outdoor Edge integrates innovation with functional design, state of the art production processes, the sharpest steels, precise heat treatment and hand craftsmanship to create the finest quality knives and tools for the great outdoors.
Founder and President David Bloch, who is featured on Love of the Hunt TV Program on Pursuit, The Outdoor Channel, Sportsman Channel and Wild TV of Canada is known for his innovative hunting knife designs and butchering kits including the Razor-Pro, SwingBlade and Game Processor.
I helped Outdoor Edge get to the next level of growth as a major player in the hunting and outdoor knife category. I was responsible for the brand development that lead to the design of their 60+ SKUs, e-commerce website design, various product logos, catalogs, hunting graphics, and other printing projects for over ten years—that pushed sales to over four times the volume and greatly increased OE’s brand identity and presence in retailers such as Bass Pro Shop, Cabela’s, LL Bean, Gander Mountain, Dick’s Sporting Goods, and Walmart.
Brand and Marketing Services:
- Hunting Graphics
- Package Design of 60+ products
- Product Logo Design
- Hunting Website Design & Development
- Strategic Planning & Consultation
- Email Marketing
- Trade Show
- Marketing and Sales Collateral
- Catalog Design