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StoryBrand marketing is a popular and highly effective method for small and large businesses to clarify their message and attract and convert more customers. However, the cost of implementing a StoryBrand marketing strategy can vary greatly depending on several factors.

In this article, I’ll discuss a few scenarios determining the cost of implementing StoryBrand for your business.

Storybrand Logo1. Size of Your Business

One of the main factors that will impact the cost of a StoryBrand marketing campaign is the size of the business. For small businesses with a limited budget, it may be possible to implement a basic StoryBrand marketing strategy for as little as a few thousand dollars. This could include developing a clear brand message, creating a website optimized for conversions, and running a small advertising campaign.

The cost of implementing a comprehensive StoryBrand marketing strategy can be much higher for larger businesses with a bigger budget. This might include hiring a team of experts to help with branding, website development, and advertising and investing in more advanced marketing tools and technologies like HubSpot. The cost of these services can vary greatly, but it’s not uncommon for large businesses to spend tens of thousands of dollars on a StoryBrand marketing campaign. In addition, StoryBrand will be used to rewrite hundreds of different product categories, corporate videos, and corporate materials.

2. The Kinds of Services Needed to Implement Your Strategy

Another factor that will impact the cost of a StoryBrand marketing campaign is the type of services that are required. For example, some businesses may only need basic messaging and website development services. In contrast, others may require more advanced services such as market research, customer profiling, and a refined assessment of the performance of your website. Or a completely new CMS to change your website. The cost of these services will depend on the specific requirements of the business and the level of expertise required.

Below are some average costs:

StoryBrand Sales Funnel

  • BrandScript & Oneliner $3,995+
  • Wireframe $3,995 – $10,000+
  • Lead Generator $4,696+
  • Gather Testimonials $799+
  • Email Automation Series $6,995+


  • WordPress Design and Development $5999 – $8K+
  • Video/Photography: $7,000+


  • HubSpot or Klaviyo $60 – $800/mo.+

Drive Traffic: $500+/mo.

  • LinkedIn Ads
  • Facebook Ads
  • SEO/Content
  • Google PPC

In addition to these costs, businesses will also need to budget for ongoing marketing expenses such as Facebook/Google PPC advertising, SEO/content creation, email automation, and email marketing. These costs can add up quickly, so it’s essential to have a clear idea of the budget for these activities before launching a StoryBrand marketing campaign or sales funnel.

StoryBrand, on average, delivers a 3-6x ROI within nine months or less, depending on your website traffic, email list, product-market fit, and economic conditions.

“On behalf of ACC, I’d like to thank you for all the hard work you put into our company in the last 6 months. The website ran very smooth over the holiday and we crushed our revenue goals.  Since going live on 10/1 with the new website and StoryBrand messaging, revenue has grown 260% Y-o-Y! We are super excited and have awesome plans to continue growing.”
—Mitch Feese, Director of Marketing

storybrand brandscript

Create your own BrandScript

3. Reduce Cost by Implementing in Stages

One of the benefits of StoryBrand marketing is that it can be implemented in stages, allowing businesses to increase their marketing efforts over time gradually. This can help to minimize the upfront costs of a StoryBrand marketing campaign and make it more affordable for small businesses. Start by creating your BrandScript, then create your wireframe, Lead Generator, and email series. Projects are usually spread out over 3-5 months, and payments can be broken up into a payment schedule per deliverable.

4. DIY by Attending the StoryBrand LiveStream $995

Another way to reduce the cost of a StoryBrand marketing campaign is to do it yourself by registering for the Livestream. This can help keep costs down while still providing the expertise and resources needed to implement a successful StoryBrand marketing strategy. The great thing about StoryBrand is that if you read the book and then attend the Livestream, you can create your brandscript and hire a StoryBrand Guide to perfect it.

Overall, the cost of a StoryBrand marketing campaign will depend on several factors, including the size of the business, the type of services required, and the budget available for ongoing marketing expenses.

While it’s difficult to give an exact cost for a StoryBrand marketing campaign, we have listed the investment cost below.

In conclusion, the cost of a StoryBrand marketing campaign can vary widely depending on the business’s specific needs. While it can be an investment, the clarity and results that come with it can lead to a significant return on investment. Therefore, it is vital to have a clear budget in place and to work with an experienced StoryBrand Guide or Business Made Simple Coach to help ensure that the framework is successful.

StoryBrand Marketing Report

Most businesses don’t have a marketing plan they feel confident in.

We’ve seen it happen to many businesses. You don’t know how to fix your marketing to grow your revenue, so you end up trying idea after idea, hoping something works. In the end, you waste a ton of time and money, all with nothing to show for it.

The StoryBrand Marketing Report gives you a ready-to-go tailored marketing plan that works. Your custom report will guide you through the areas of your marketing that are weak and give you a detailed plan on how to fix it, using the StoryBrand framework that has worked for hundreds of thousands of businesses.

Josh Claflin

As a trusted branding and marketing professional for over 25 years, I’ve seen first hand the struggles and avoidable mistakes entrepreneurs, startups and business owners make, which is why ClearStory coaches you on proven brand and marketing frameworks that will help you achieve clarity, build your brand and drive growth.

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